Spiritual treatment – even almighty Google does not know

SpiritualTreatment.org (STorg) was launched in February 2019 as a companion website to the project behind it. It has been more than four weeks now that search engines such as Google, Bing, Yandex etc. have been able to index the site and list it on their search results pages.

STorg’s performance on Bing.com is very good, meaning that everybody who searches for ‘spiritual treatment’ will find STorg among the first three search results. The same applies to DuckDuckGo.com and Qwant.com, although these two seem to somewhat rely on Bing for providing search results. However, on Google it is very different.

Apparently, Google – the most powerful search engine on our planet – equates the terms ‘spiritual treatment’ and ‘spiritual healing’. This means that whenever one searches for ‘spiritual treatment’, Google consistently displays results for ‘spiritual healing’ while (on purpose or not) excluding ‘treatment’.

Surely, there are many reasons why Google believes that queries for ‘spiritual treatment’ are better served with ‘spiritual healing’. Among these reasons are:

  1. Google doesn’t really know what spiritual treatment is and it has no reference content to validate the this ‘new’ content. For example, there is not even a Wikipedia entry about ‘spiritual treatment’ so Google’s artificial search intelligence ‘reckons’ that it must be a non-relevant topic for which it has better alternatives.
  2. Google believes that searchers use the wrong collocation and therefore replaces ‘healing’ with ‘treatment’.
  3. People’s aim is ‘healing’ and the treatment process itself is only of secondary importance. Similar to one of the oldest marketing tricks on Earth, one must show the target audience what they need rather than how they can achieve it. This is done across all industries and in all markets.

Of course, there is not much to lament about such practices. The only issue is that through such dynamics, people are at the mercy of Google’s search algorithms and become (or remain) victims of Google’s content bubble. As a result, they might not find what they look for and possibly have to put up with alternatives that do not perfectly fit their needs.

On the other hand, in spiritual communities worldwide, there is a massive lack of differentiation of spiritual events, treatment forms, approaches etc. The word healing is a kind of the preferred substitute for everything: healing event, healing class, healing session, healing therapy, etc. As a result, webmasters might focus on these keywords for attaining better search engine rankings and a bigger audience.

No matter what, sooner or later STorg will rank decently on Google. If everything goes according to plan, STorg should be among Google’s top 6 search results on page one within the next 12 months. At least this is the goal for the website.

Last but not least, if you look for something on the internet that is not yet very common, use more than one search engine. Google surely is the best search engine on the internet but when it comes to not-yet trending topics or something that has not reached a certain level of content proliferation, Google will try to fob you off with what they believe is best for you although it might not be.

As usual, all the very best to all readers and everybody else!

About the author

Hello, I'm Johannes –
I have investigated the doctor spirits at many different places across Brazil for many years, on and off. If I had not seen the doctor spirits’ work with my own eyes I would have never believed that such things are possible. It is my ambition to make this tremendous treatment accessible to others without romanticising the topic but to better understand, de-prejudice, and reasonably utilise it.
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